Some Recent Reworking of the Concept
In a context of a playful exploration of the Internet as a transmissive and instructional medium for contemporary art, including digressions into the recursive nature of "website" construction and the effect of those underlying structures in shaping the social, aesthetic, and commercial consciousness of both casual "netcruiser" and potential content and product consumer.
We will investigate the "neural network" nature of this medium as a result of the evolution of the hardware and technology elements comprising the Internet and its utilization of the expanding Hypertext Markup Language (HTML) and consider its development into a world wide "lingua franca" effectively integrating hardware-based, software platform-mediated textual, graphical, and audio-visual content and presentation formats and the effect of this pervasive extra-national presence on both fragile and robust traditional societal structures.
We will also survey the effect of content-explicit,
context-hinted, eclectic and humorous integration of "interactive" user
components in extending site user "retention" and "dwell time" with particular
emphasis on the employment of socially mediated iconographic image context
and content awareness and the part it plays in the process of capturing
a target audience's attention via inter- and-exogenic symbology and reiterative
acculturation in the areas of format expectation.
[With Content and Structure Integrator and Designer - M.J Robertson]